Gustav Joubert

Blog

Notes on building software, side projects, and whatever I'm figuring out right now.

The B2B SaaS playbook is officially broken.

Most software companies today are just overpriced, glorified Excel spreadsheets with a nicer UI and a multi-million dollar marketing budget. If your product doesn't directly…

The Unsexy Truth About B2B: Why Boring Industries Pay on Time

Everyone wants to build the next flashy consumer app with zero retention and high churn. Meanwhile, boring B2B industries with unsexy operational software needs like fleet…